In 1992 the Element seed was planted. Our goal was simple, to be the best we could be in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today we continue to create the art, direction and message on the constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth within ourselves, Element and all that surrounds us.
Note that there are 2 different styles available
Roghan - chocolate torte
Roghan Plus - olive drab
You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."
Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.
You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.
We'd love to come up with an effective solution to it (honestly, it's what the world needs) but we're waaay too busy running a successful eCommerce company to actually invest the time.
Did you know we're also getting our PhDs on the side? No big deal.